Pharma Digital Marketing Mistakes That Can Harm Your Business
Are you working hard on your digital marketing but seeing no results worth mentioning? Some people in this situation might conclude that digital marketing isn’t well suited for the pharma industry....
View ArticleBest of Digital Pharma East: Chatbots, cat videos and snackable innovation in...
This blog entry was originally posted by DRG Digital. Chatbots, cat videos and snackable innovation in Philly I got to pop down to Philly for a couple days of the Digital Pharma East confab, a favorite...
View ArticleAre You Targeting the Right Keywords in Your Digital Marketing?
Pharma companies that drive traffic to their websites using search engine optimization (SEO) can potentially make a classic mistake in their choice of keywords. That is, to optimize their web pages and...
View Article5 Digital Marketing Trends In the Healthcare Industry
Technology has changed the way the healthcare industry approaches marketing. Here are some digital marketing trends to look out for. Live Video Streaming Live video streaming is a great way for doctors...
View ArticleThree Digital Marketing Misconceptions That Can Lead You Astray
Because digital marketing is complex and constantly evolving, too many people form erroneous opinions about the subject. When these opinions are expressed online, they may be regarded as facts by...
View Article10 Digital Marketing Tips Geared Towards the Pharmaceutical Industry
In the pharmaceutical industry, digital marketing is centered around creating awareness about new drugs and new treatments as well as continuing to promote older ones which have proven to be...
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3 Ways for Pharmaceutical Companies to Transform Their Digital Presence
The digital world has been changing and expanding over the last few decades. So if you have a digital presence (and every company should) then you need to change and expand that too, in order to keep...
View ArticleEffective Ways Pharmaceutical Companies Can Use Social Media Marketing
Social media is nearly omnipresent and fully ingrained in people’s lives. However, to varying degrees, many pharmaceutical companies still struggle with social media marketing. While many patients are...
View ArticleNurturing Patient Ecosystems: 3 Strategies for Pharma Companies
Over the past 30 years, patient-based approaches that encourage patients to become involved in their own care have been created and implemented. The support of the patient ecosystem is one of the...
View Article5 Pharmaceutical Marketing Tips with Global Appeal
When you’re working in the pharmaceutical industry, it helps to know the kind of audience you’re dealing with. Health is one of those things which is of paramount importance to everybody. And you’re...
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